Recommended book: Blink by Malcolm Gladwell


I recently read an incredible book, called Blink. It is by Malcolm Gladwell, and follows his first book, The Tipping Point, which was also a best seller. I have just started reading The Outliers, his third (big thanks to my friend Lyndell for recommending these!).

Blink is about the process of thinking without really thinking. through the use of some amazing case studies, Gladwell points out that our brain is remarkably capable of discerning a situation and coming to a conclusion long before we are even consciously aware of our discovery. If you have even an inkling of interest in psychology or how the brain works, you will like this book.

From the Amazon review:

Blink is about the first two seconds of looking–the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of “thin slices” of behavior. The key is to rely on our “adaptive unconscious”–a 24/7 mental valet–that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

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September 13th, 2010

Thanks for the mention. I’ve been meaning to comment on this since you posted it.

Gladwell’s first three books were fantastic – the next one, What the Dog Saw, is one I can’t recommend.